Corporate Identity: Your logo and tag line (if you have one) appear on signs, bags, business cards, letterhead, ads, flyers... they are a powerful representation of your brand. They should be current, consistent, and on target with who you are as a company.

Space Planning: A store should unfold for the customer like a good book; every chapter planned to pull the customer into and through the store, with a happy ending at the cash register.

Visual Merchandising: Displays should tell stories about the merchandise, validate its value, and cross-sell groups of products, not just single items.

Lighting: Lighting should make the store feel welcoming and easy to understand, and draw customers to merchandise like moths to a flame.

Signage and Graphics: Signs and graphics should position your brand, create a lifestyle image that appeals to your customer, help them find their way, and provide information the customer needs to make a purchasing decision.

Color and Materials: The finishes in your store should
match seamlessly with your brand image and with the quality of the merchandise. They should create a mood that makes the customer say, “Now, this is me.”
                                                                               >>