I’ve worked with big retailers who think small, and small
retailers who think big. I won’t say which are which; but I
will tell you that the best retailers, big or small, have passion
and vision, and a burning desire to connect with their
customers. And that is reflected in everything that they do.
Whether you’re a Fortune 500 company, or The Shop Around
the Corner, your customers want to know you. They want to
identify with you, and you with them. This is about a
relationship, people – between you and your customers. And
any successful relationship is based on honesty, authenticity,
shared interests and values, and clear communication. What
does your brand image – your store environment, your logo,
your web site – say about who you are? Is your message
clear? Is it consistent? Is it engaging and connecting with
your customers? They vote with their wallets – what do your
sales tell you?
No matter what league you’re in, the rules of the game and
the strategies to win it remain the same. Sometimes all it
takes is the right coach to point the way.
MORE (this is me pointing the way)>>